Fiserv Forum (Milwaukee, Wisconsin)

Fiserv Forum is a multi-purpose arena located in downtown Milwaukee, Wisconsin. Groundbreaking and construction began on June 18, 2016, and the arena received its certificate of occupancy on June 5, 2018. It is the home of the Milwaukee Bucks of the National Basketball Association (NBA) and the Marquette Golden Eagles men’s basketball team of Marquette University. The arena opened on August 26, 2018.

General information

Official website: https://www.fiservforum.com/

Arena capacity: 17,500 spectators

Address: 1111 Vel R. Phillips Ave, Milwaukee, WI 53203, USA

GPS coordinates for the navigator: 43°2′42.1″N 87°55′5.4″W

Year of construction: August 26, 2018

Construction cost: $547 million

Seating plan of the Fiserv Forum

BMO Club

(Rows AAA-DDD are part of the BMO Club)

The BMO Club is a fantastic opportunity for fans to be close to the players and socialize with other club members. What makes being close even better is the in-seat wait service you’ll get when sitting in this club so you’ll never have to leave your seat to go wait in line. This club has all-inclusive opportunities so check the seller notes for more details to see if it is included. Be sure to take advantage of the behind-the-scenes benefits of these seats and watch the Bucks players as they come on and off the court.

Mezzanine Club

(Rows 1-8 are part of the Mezzanine Club)

For an upscale experience at the Fiserv Forum, there is the Mezzanine Club located in rows 1-8 along the sidelines. Ticket holders in these sections will have access into the exclusive Mezzanine Club where there is upscale dining and beverages available for purchase.

Aside from the sideline seats, BMO Club, Suites, and West Bend Loft ticket holders will also have access into the club which overlooks the Atrium and Plaza.

Recommended Seats for Kids and Family

Sections 119, 120 and 121:

• Near Family oriented Kohl’s Court.

Recommended Seats for Great Views of the Court

Rows 1-8 in Sections 105, 106, 107 and 116:

• Close views of players;
• Extra padded seating;
• Access to Mezzanine Club.

Where to buy tickets?

The Ticket Office is located on the northeast corner of Fiserv Forum, closest to the intersection of 4th St and Juneau Ave.

Hours of Operation:

• Monday through Friday: 10:00 AM to 5:00 PM;
• Saturday: 12:00 PM to 4:00 PM;
• Sunday: Closed, unless there is an event.

For weekend events, the Ticket Office is open at least three hours prior to event start time and one hour into the event.

Please note that there may be a few exceptions to the hours of operation. If Fiserv Forum has a special event that goes on-sale over the weekend or earlier than 10:00 AM during the week, the Ticket Office will open at the start of the on-sale and remain open until 12:00 PM on the weekend and 3:00 PM during the week.

Will Call

Will Call tickets can be picked up at the Ticket Office in the northeast corner of the Arena. Please Note: In order to pick up your tickets, you must be present with a valid photo ID. Pick-up restrictions may apply and can vary by event.

Please contact the Ticket Office to confirm your tickets are available for pickup.

Parking

Patrons visiting the Ticket Office may park in the metered spaces directly north of Juneau Ave. There is also nearby parking available at the 5th Street Parking Structure on McKinley Ave, with rates set for event and non-event hours.

Payment Methods

The Ticket Office accepts Visa, Mastercard, American Express, and Discover card, as well as cash. For any credit card payment, the cardholder must be present with valid government-issued photo ID at time of purchase. Personal checks and money orders will not be accepted.

Event On-Sales

Tickets will not be available to purchase in person at the Fiserv Forum Ticket Office until 3 hours after the stated Public Onsale time, which will be at 1:00PM CST. The Fiserv Forum Ticket Office holds a lottery for most events the day tickets go on sale to the public at 12:00PM CST. The lottery process ensures all guests who have arrived at least one hour prior to the on-sale have an equal opportunity to purchase tickets.

Purchasing Tickets for Accessible Seats

All tickets for Fiserv Forum events, including those for guests with disabilities, may be purchased online at Ticketmaster.com, over the phone by calling Ticketmaster, or in person at the Fiserv Forum Ticket Office. Accessible tickets may also be purchased by calling the Fiserv Forum Ticket Office. Accessible seating is available on all seating levels for all events, subject to ticket availability. Please identify your specific seating need at the time of purchase, so we can accurately fulfill your request.

Children & Tickets

For all Milwaukee Bucks and Marquette Golden Eagles games, children under 2 years of age are not required to have their own ticket if they are sitting on the lap of a ticketed adult.

Ticketing requirements for concerts and special events may vary. Please contact the Ticket Office for more information about the ticket age requirement for a specific event.

Ticket prices for Bucks games range from $10 for 400 level seats – $275 for seats at court level. In most cases you should be able to obtain these tickets at standard pricing, avoiding the pricier secondary markets. Parking runs between $10 – $20 depending on which lot you use. Concessions are very reasonably priced.

How to get there?

Arriving From the West on I-94

Option 1: Take I-94 East to I-43 North and use exit 73A McKinley Avenue. Merge right onto eastbound McKinley Avenue to 5th Street. Turn right on 5th Street and proceed to W Juneau Avenue. The main entrance to Fiserv Forum will be one block left and a right onto 4th street.

Option 2: Take I-94 East to I-43 North. Take exit 72C through the Kilbourn Avenue tunnel.  At the first set of lights turn left onto 6th Street and proceed 2 blocks north. The entrance to Fiserv Forum will be on your right-hand side.

Arriving From the North on I-43

Option 1: From I-43 South take exit 72E to 11th Street and proceed south to State Street. Turn left onto State Street. Proceed five blocks east to 6th Street and turn left. Take 6th street 3 blocks and turn right onto McKinley Avenue. Proceed to 5th street and make a right. Proceed one block to W Juneau Avenue. The main entrance to Fiserv Forum will be one block left and a right onto 4th street.

Option 2: From I-43 South, take exit 73A to McKinley Avenue. Turn left and proceed east on McKinley to 3rd Street.  Turn right on 3rd Street and proceed to W Juneau Avenue. Turn right on W Juneau Avenue and proceed west to the Fiserv Forum entrance.

Arriving From the South on I-94

Option 1: Take I-43 North to exit 73A onto McKinley Avenue. Merge right onto eastbound McKinley Avenue to 5th Street. Turn right on 5th Street and proceed to W Juneau Avenue. The main entrance to Fiserv Forum will be one block left and a right onto 4th street.

We recommend checking the WisDOT site for road conditions and potential traffic delays prior to your visit.

Parking

5th Street Parking Structure

Located on 1215 North 5th Street, Milwaukee, WI 53203. This structure can only be accessed from McKinley Avenue.

Arriving from the North on I-43: From I-43 North, take exit 73A to McKinley Avenue. Turn left and proceed east on McKinley to 5th Street. Look for the blue P parking sign. Turn right on 5th Street and proceed to the second entrance.

The parking structure is open 24 hours a day, seven days a week. If you would like long-term parking, monthly rates are also available.

25 ADA parking spaces are available throughout the garage. Please follow the instructions of parking attendants to access these spaces.

There is limited parking available for oversized vehicles no taller than 8’2”. For garage levels three and up, the maximum vehicle height is reduced to 7’2”. Please confirm oversize space availability with a parking attendant when you enter the garage.

There are three EV charging stations available in the garage: two on the second level and one on the third level.

Each level of the garage celebrates a different Wisconsin city with a unique name and artwork. As you walk toward the elevator or stairwell, please note the name and color of the level you parked on.

Public Transportation

The Milwaukee County Transit System has several bus routes that operate near the Fiserv Forum. Routes 19, 33 & 80 all make stops within walking distance. Fans can download the Ride MCTS app to plan their trip, buy a ticket, and track their bus.

Once at the Bradley Center, there are four main entry / exit points into the facility. The lobbies and concourses are wide enough to allow a good traffic flow within the building. There are 28 restrooms spread throughout all four levels of the building, so you should not expect any long lines.

Where to Stay?

DoubleTree by Hilton Hotel Milwaukee Downtown

611 West Wisconsin Avenue
Milwaukee, Wisconsin 53203

The DoubleTree by Hilton Hotel Milwaukee Downtown is perfectly located in the heart of downtown Milwaukee and provides the ideal location when visiting the Brew City. Walk to the Fiserv Forum, located just steps from our hotel, and enjoy a concert or attend the big game. Our newly renovated rooms offer free WiFi, as well as a complimentary refrigerator and microwave. Enjoy breakfast, lunch, and dinner at the Avenue Bar & Grill and check out our seasonal sundeck patio.

Hilton Garden Inn Milwaukee Downtown

611 North Broadway
Milwaukee, Wisconsin 53202

Unwind at Hilton Garden Inn Milwaukee Downtown, located within the historic and iconic Loyalty building on north Broadway. Set in the heart of downtown Milwaukee, our hotel is 10 miles from Mitchell International airport and within walking distance of almost all major Milwaukee attractions. Head to the Bucks Arena to catch a Milwaukee Bucks game or rock out to your favorite band at SUMMERFEST at Henry Maier Festival Park.

Homewood Suites By Hilton Milwaukee Downtown

500 North Water Street
Milwaukee, Wisconsin 53202

Homewood Suites by Hilton Milwaukee Downtown boasts a convenient location in the Historic 3rd Ward near the lakefront, shopping, restaurants and nightlife. The hotel occupies a completely renovated historic building in downtown Milwaukee close to area attractions and convention space at the Wisconsin Center and the BMO Harris Bradley Center. Johnson Controls, Rockwell Automation and many Fortune 500 Companies are located within close proximity to our Milwaukee hotel.

Hotel Metro

411 East Mason Street
Milwaukee, Wisconsin 53202

Hotel Metro is an Art Deco inspired hotel centrally located in the heart of Downtown Milwaukee. This historic European-style hotel is within walking distance to shopping, museums, restaurants, Bradford Beach and a 10-minute walk to the Bradley Center. As one of the premier boutique hotels in Wisconsin, we are pleased to offer 63 luxurious suites, several with fireplaces and Jacuzzis, that range in size from 450sqft (42 square meters) to 750sqft (70 square meters). Suites are equipped with a spacious living area, fully stocked minibar, 42in flat-screen TV and complimentary Wi-Fi.

Where to eat?

MOTOR® Bar & Restaurant

400 West Canal Street
Milwaukee, Wisconsin 53201

Come for great American food & drink, stay for great American stories. The only Harley-Davidson Museum restaurant, MOTOR Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley Davidson attitude. MOTOR takes diner on a culinary road trip of great American food and drink from its location in downtown Milwaukee. Guests can enjoy burgers, BBQ, sweet desserts, seasonal favorites and a whole lot more. Located close to Fiserv Forum and serviced by public transportation, taxis and ride-sharing options, the Museum campus and MOTOR offers free parking – perfect for your pre-game plans.

Ardent

1751 North Farwell Avenue
Milwaukee, Wisconsin 53202

Ardent is located in Milwaukee’s East Side neighborhood at 1751 N. Farwell Ave. The intimate space blends the earthy with the contemporary, reflecting Ardent’s approach to cuisine. The mood evokes both comfort and casual which complements the simplicity of the ingredients and accommodates intimate conversation. Reservations are highly recommended.

Bacchus – A Bartolotta Restaurant

925 East Wells Street
Milwaukee, Wisconsin 53202

Bacchus – A Bartolotta Restaurant is set in a sleek, stylish space in the Cudahy Tower in downtown Milwaukee. Its menu emphasizes seasonal ingredients and its wine list is among the most extensive in the city. Bacchus offers several exclusive spaces for private events, including a glass-enclosed conservatory.

Bodegón

600 South 6th Street
Milwaukee, Wisconsin 53204

Bodegón, the restaurant at Hotel Madrid, is a fine dining experience that focuses on the rustic cuisine of Spain. Located within the historic Hotel Madrid building, Bodegón specialties include Suckling Pig, Veal Chops, and Dry-Aged Steaks.

Atmosphere

The atmosphere within the Bradley Center is one of celebrating the past 50 years of Bucks basketball, while looking forward to next season in the new Wisconsin Sports and Entertainment Center going up next door. Each home game highlights one season in the Bucks history, with trivia quiz contests for the fans during each break in the action.

A member of the team from that season also personally makes an appearance at the game and signs autographs in the main lobby of the arena prior to the game. There are many commemorative giveaways on different nights throughout the 2017-2018 season. Another popular activity is to roll back the price of a specific concession item to its 1968 price for the evening.

The future of the Bucks looks bright as they prepare to move into their new home in the fall of 2018, as the roster is one of the youngest in the NBA.Throughout the games, a series of videos featuring some aspect of the new arena is shown, boosting fan enthusiasm. Many of the in-game contests feature ticket giveaways to games for next season.

Neighborhood

Milwaukee has a very vibrant downtown area with many great restaurants, bars and attractions within walking distance of the Bradley Center. The arena is located between several college campuses, guaranteeing the nightlife will just be getting started as the game ends. On the restaurant front, Milwaukee is a melting pot of great ethnic restaurants, many of which are located along the riverfront on both Water Street and in the Old World Third Street section.Two restaurants to check out are the Milwaukee Brat House and Mikeys Burgers and Bombs.

When you think of Milwaukee two things come to mind… beer and Harleys. A great way to spend your pregame time on weekends is to check out the Harley Davidson Museum and go on the Miller Brewery Tour. Both attractions are located just west of the Bradley Center area.

You can save a great deal on parking by staying in one of the many hotels within walking distance of the arena. The closest is the Hyatt Regency around the corner from the Bradley Center, but for a more uniquely Milwaukee experience stay at the Brewhouse Inn and Suites. It is a former brewery converted into a great boutique hotel. The lobby even still has the distilling tanks as a furnishing.

When scheduling a trip to Milwaukee, check out the sports calendar to see if you can score either a double or triple header of games in a weekend. In addition to the Bucks, you also have Marquette University playing at Bradley Center. By simply crossing the street, you can also catch a UW Panther basketball game or a Milwaukee Admirals hockey game at the UW Panthers Arena.

Fans

Milwaukee fans are very basketball-centric as there are two main sports in town, basketball and baseball. Older fans remember the glory days of Kareem Abdul-Jabbar leading the Bucks to their only NBA Championship and Al McGuire leading Marquette to the NCAA Championship over UNC. Younger fans are aware of the more recent successes of the University of Wisconsin / Madison reaching the NCAA finals and UW Milwaukee reaching the Sweet Sixteen.

Bucks fans are also very passionate about their rivalry with a certain team just a couple of hours south of town in the Windy City. Though the Bulls dominated in the Michael Jordan/Scottie Pippen era, the rivalry has been much more contested in recent years and typically sells out the Bradley Center very quickly.

The fans at Bradley are led in their Fear the Deer cheers by Bango, the Bucks mascot. In addition, the team has established a statewide network of Bucks Bars to televise games, promote the team and set up group outings to the Bradley Center several times per season.

Planning and design

The Milwaukee Bucks released the first images and details of their vision for the development of a new multi-purpose arena and sports and entertainment district to revitalize downtown Milwaukee. The images depicted early conceptual drawings of a new multi-purpose venue and entertainment district that will anchor a new development vision activated by sports, entertainment, residential and office uses.

The site, which primarily sits between 4th Street and 6th Street from State Street to McKinley Avenue, will seamlessly link with active development on all sides, including Old World Third Street, Schlitz Park, The Brewery, the Milwaukee riverfront, Water Street and the Wisconsin Center.

Populous and HNTB, two firms from Kansas City, lead the arena design team with participation from Milwaukee firm Eppstein Uhen. The arena is intended to be the focal point of a “live block” zone that includes public space surrounded by both commercial and residential development. Initial renderings of the arena showed a transparent facade and a curved roof and side meant to evoke the water forms of nearby Lake Michigan and the Milwaukee River.

Fiserv Forum holds 17,500 people and has fewer luxury suites, but more club seating than the BMO Harris Bradley Center.

It also features a layout and equipment for an NHL/NCAA-regulation ice hockey rink and ice shows such as Disney on Ice, thus it still will be able to host the NCAA Frozen Four as the BMO Harris Bradley Center did in the past. However, the American Hockey League’s Milwaukee Admirals returned to the UW–Milwaukee Panther Arena as they were not approached to play games in the arena. The Bucks are contractually bound not to recruit current tenants of the Panther Arena to move their events to the Fiserv Forum.

Fiserv Forum has the largest symmetric scoreboard in the NBA.

History

The official groundbreaking was during the 2nd annual Bucks Block Party on June 18, 2016.

On May 2, 2017, Milwaukee Bucks President Peter Feigin stated that construction of the arena remained on schedule and on budget. Feigin’s announcement was from the site of the new arena, after the first roof truss was installed and bolted into place. The roof was officially topped off on August 24, 2017. On August 26, 2018, Fiserv Forum was officially opened in a ribbon-cutting ceremony at the 4th annual Bucks Block Party. The first live event at Fiserv Forum was The Killers with Violent Femmes on September 4, 2018.

The Bucks played their inaugural game at the Fiserv Forum during the preseason against the Chicago Bulls on October 3, 2018. They won the game 116–82. Their regular season home opener was played on October 19, 2018, against the Indiana Pacers. The Bucks won, 118-101. The basketball attendance record for the Forum was set when 18,058 turned out for a game against the New York Knicks. The Bucks won, 112-98.